Surfing has always been rooted in fish tales -stories of mysto waves in distant lands and questionable accounts of maneuvers landed. It's the his or her stories, the Folklore. They get bigger and better with each telling until they become your own target to bullseye the next time you're out.
It's the Folklore that motivates us to create our own experiences that go beyond the time we spend in the water. This is our belief and it's only fitting that we have a name that fits us.
Welcome to FLKLR SURF.
You have a sweet tooth, a sugar surf high. Those high-fructose factory fabrications are bringing you down. Go ahead,take a look and lick, we don’t bite. You could just eat all of them up.
When we were growing up, they said the little things didn't matter. Clearly, we weren't old enough to know what they were really talking about. Sadly, they didn't have what we do now. ;) Take a look below at these insatiable items without overcompensating... on price.
There's no need to sweat your summer outfit. A layer of soft fabric is just as good as being caked and baked in salted and sanded skin. Go ahead and get to know us better then skin deep.
Each issue revolves around a city’s not-yet-scene, and the art and unknowns it has to share. Folklore is an offering across international boundaries, in the way that every grandmother makes you eat when you visit. Folklore is an alternative lens for the creative ocean way-finder.
First issue Spring / Summer 2015
Formed at the foundation of function and form, everything we do is about the balance between collaboration and craftsmanship.
We create quality, not quantity.