"We create quality, not quantity".
Formed at the foundation of function and form, everything we do is about the balance between collaboration and craftsmanship and dedication to the Ocean.
Surfing has always been rooted in fish tales -stories of mysto waves in distant lands and questionable accounts of maneuvers landed. It's the his or her stories, the Folklore. They get bigger and better with each telling until they become your own target to bulls eye the next time you're out.
It's the Folklore that motivates us to create our own experiences that go beyond the time we spend in the water.
This is our belief and it's only fitting that we have a name that fits us.